How To Use Social Media Marketing to Grow Your Small Business
Almost a quarter of the population of the world uses Facebook. That a lot of people. Wouldn’t you rather do business using such a platform? Businesses use at least one social media network, such as Linkedin, Facebook, Twitter, or YouTube, to establish a good communication line with stakeholders and advocates. Today, small businesses have to leverage social media marketing and benefit from all that traffic.
Here are some tips that are guaranteed to help;
1. Outsource Your Social Media Marketing
Outsourcing your social media management to an agency helps you focus on other aspects of growing your business. If you run a business of any size, you likely may not have the luxury of time to handle all those social media yourself. You likely don’t even have time to manage even one platform. Outsourcing to a freelancer or agency affords you the benefit of expertise, quickly establishing a unique brand voice, consistency.
2. Schedule Posts
Scheduling posts help a business stay consistent. Without a consistent schedule, it is easy to procrastinate and eventually not so much is done on your social media because other more important or urgent things came up. The Good news is Twitter and Facebook have inbuilt features that allow you to schedule. Buffer and Hootsuite make it even easier to preload content for later delivery to audiences.
3. Watch Competition
Check out what businesses with similar customers as you are doing on social media. As a small business, you may want to focus a lot on your business, but it doesn’t hurt to spy on your competition from time to time. You can learn from companies like yours that are pegging away and businesses whose marketing efforts are yielding verifiable results. What you learn can help you recognize what works and what doesn’t.
4. Specific Call to Action
It is not enough to have thousands of followers on different social media channels and not engage them. You have to get your followers to take actions such as reading your blog posts, check out your product or products recommendations. So how do you get your followers to take meaningful action off platforms, direct traffic to your website, blog or online store? By your followers taking advantage of linking opportunities, great use of Bios as well as your tweets, stories.
5. Every Post is Not a Sales Pitch
The primary focus of every business is to grow its customer base, that’s one of the reasons you are on social media in the first place. However, every post doesn’t have to have a promotional offer in the caption or even a link to your online store. This kind of brash self-advocacy can send the wrong message to your followers and have reflected poorly on your brand or marketing efforts.
Promotions or selling is not adverse, but a great number of your posts should be majorly human. Showing personality allows people to engage with you, encourages a real human connection that will advocate for your brand and deliver sales results effectively. More than 24/7 self-praise or advertising.
6. Engage the Audience
Customers respect brands that are accessible and value their followers and supporters.
Aspire and put in the work to be that kind of brand by engaging at every opportunity with your followers.
Show interest by asking them to share their opinions, likes, dislikes, preferences, and so forth. Like and respond to comments promptly. Make use of more interactive features such as Facebook and Instagram Live. Invite enthusiastic promoters to submit content and then share it with your audience.
There are so many ways that you can engage, so make sure that you create the time to do just that. Your followers will thank and love you for it
7. Set Specific Goals
The next step is to set social media marketing goals. These Goals shouldn’t be indeterminate or can’t be defined or off-centre ones that are unattainable. Instead, you want to set clear goals that you can accomplish within a set time.
Some of your goals when embarking on social media marketing activities, brand awareness, building a community of advocates, research and development of your business, to enhance public relations and perception, to drive sales and leads, leverage social media marketing to grow your business. Additionally, your objectives should be backed by a plan, which will make success much more likely.
8. Choose a Platform That Works for You
All social networks do not give the same outcomes. Different businesses attract different people; those different people have different social media preferences.
It’s important, then, that you figure out who you’re trying to reach on social media and where they can be found. To do this, you’ll need buyer personas, A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behaviour patterns, motivations, and goals. The more detailed you are, the better. (Wikipedia)
Once you determine the best one or two platforms, focus on them and gain mastery of your marketing strategy there first. Then you can widen expand your endeavours to other social networks.
In 2019, many start-ups use at least one social media network, such as Linkedin, Facebook, Twitter, or YouTube, to establish a good communication line with stakeholders and advocates. It is important that they use these platforms well and take advantage of the above tips to be able to develop a solid social capital that will ultimately attract more of the right people to their small business.